Top Three SEO Tips For
Artists And Makers
What Is SEO?
SEO stands for Search Engine Optimization and it's come to mean a lot of things to a lot of people. The gist is that SEO is the practice of optimizing your website to be attractive to search engines like Google and Bing. Achieving a strong SEO presence is an on-going process. You never just "arrive" and get to walk away. That being said, it can be hard to know where to start. Here's our three top tips for artists and makers looking to improve their online sales and achieve recognition online.
Domain Authority
Domain Authority is a bit of a mystery to get your head around but from Moz's website it's basically "a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank."
Using Domain Authority correctly as a tool to compare how you rank as compared to your true competitors is a great way to know where you stand in the world of search engine optimization and know how likely you are to rank as compared to your competition.
Remember, Domain Authority is NOT used by Google to determine your rank. It's a tool to help you understand how likely you are to rank against your competition.
Local Listings
We know, we can hear the protests now "but I'm trying to rank online, not in my neighborhood".
True, but letting search engines know that you're a legitimate place of business with an address, phone number, and business name is critical to being able to be found online and taken seriously.
It's also a great way to get backlinks to your site from reputable online directories, which are one of the top ranking tools you can use to link to your website.
Not sure how you rank? We've got a tool you can use here. Give it a try and then get busy!
Understanding your local listings is a critical part of good SEO. Use our tool to learn more about your business!
Keyword Hunting
Keywords are the meat and potatoes of SEO. They represent the words that your clients use to find businesses like yours on the internet. While there's no shortage of paid tools out there to try to hone in exactly what your customers search for, some good old fashioned hard work is a great place to start.
Try this:
Head to Google and search for your type of product or service like a customer would (think things like "mother's day gifts" or "funky wall decor" and not "fine art").
Now, look and see who comes up in the search results--scroll to the bottom and take a look at the "searches related to [your keyword]" section. This gold mine down here is the collection of user-generated search terms that Google has tracked as people look for and try to find your competitors.
Find a clever way to integrate those into your website and online marketing and you'll be ahead of the competition.
Want A Cheat Sheet?
We kind of thought so--this stuff isn't easy! We've put together a PDF with this content in an easy to ready format for you so you can have a quick reference guide, whenever you need it. Grab your copy today and remember, you can always apply to work with us or drop us an email if you're ready to get serious about your creative career.